True Colors, founded in 2013, began as a modest endeavor fueled by the determination of four friends who shared a bold vision. Balancing their careers and studies, they introduced India’s very first sublimation textile printer-a groundbreaking step into an uncharted business territory.

The journey, however, was far from easy. Early on, they grappled with a small-scale plotter that failed to meet expectations, followed by devastating floods that wiped out their equipment. Misguided partnerships also caused significant challenges. Yet, despite these setbacks, the team’s unwavering trust and belief in one another served as their foundation, enabling them to persevere through even the toughest times.