ABOUT US

A DEEP DIVE INTO
WHO WE ARE

At True Colors, we are more than a company—we are innovators reshaping digital printing on fabric in India. Rooted in Surat, the nation’s textile hub, our journey is about transforming challenges into opportunities and pioneering solutions that redefine textile printing for the future.

OUR STORY

THE BEGINNING OF AN ERA

True Colors began with the vision of four friends who were determined to change how India prints on fabric. At the same time, while managing studies and careers, they introduced India’s first sublimation textile printer—boldly stepping into an untested market.

However, the early years weren’t easy. From a small plotter that couldn’t keep pace, to devastating floods that destroyed equipment, and to partnerships that went astray—every challenge tested our spirit. Nevertheless, trust, innovation, and perseverance built the foundation that powers us today in digital printing on fabric in India.

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OUR STORY

LEGACY WE BUILT OVER A DECADE

From a modest venture, True Colors has grown into one of India’s most trusted names in digital textile solutions. Over the years, with more than 650 team members and 2 lakh square feet of infrastructure, we have proudly built and now operate India’s largest after-sales service network for textile machines.

In addition, from digital textile fabric printer machines for clothing to inks and sublimation papers, we bring everything under one roof to ensure production never stops. As a result, exporters, manufacturers, designers, and entrepreneurs across India continue to trust us to embrace the future with speed, reliability, and advanced technology.

Above all, at our core, we’re not just a business—we’re a family. Indeed, every member of our team is committed to ensuring our customers succeed. Ultimately, that commitment defines who we are.

At True Colors, we see ourselves as more than just a
business—we’re a family.

Built on enduring relationships and a shared sense of purpose, every member of our team is driven to ensure the success
of our customers. This commitment defines who we are: a company deeply invested in your success, as
much as our own.

OUR
VISION

True Colors envisions being a global leader in the digital printing on fabric in India and the sublimation industry, recognized for innovation, reliability, and excellence. We aim to empower businesses with cutting-edge printing technologies that redefine efficiency, precision, and creativity. By fostering sustainable practices, we strive to contribute to an environmentally conscious future while enabling our clients to achieve vibrant, high-quality outputs. Our vision is to inspire progress and innovation across industries, creating lasting value for our customers and stakeholders.

OUR 

MISSION

Our mission is to provide state-of-the-art digital textile fabric printer machines for clothing and sublimation machines that deliver superior performance and reliability. We are committed to offering comprehensive support and technical expertise, ensuring seamless integration and user satisfaction. At True Colors, we prioritize customer success by tailoring solutions to meet their unique needs, enabling them to stand out in competitive markets. Through continuous innovation and a customer-first approach, we aim to set new benchmarks in the printing industry while fostering growth and creativity for businesses worldwide.

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Our Footprints

across india

Regional Presence

OUR OFFICE

PILLARS OF TRUE COLORS GROUP

OUR DIRECTORS

Sanjay Desai

Director of Sales and Marketing

Satish Panchani

Director of Operation

Sagar Mulani

Director of Finance

Ashish Mulani

Director of Sales and Marketing

AN INSIGHT OF WHO WE ARE

OUR Corporate FILM

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