ABOUT US
At True Colors, we are more than a company—we are innovators reshaping digital printing on fabric in India. Rooted in Surat, the nation’s textile hub, our journey is about transforming challenges into opportunities and pioneering solutions that redefine textile printing for the future.
OUR STORY
True Colors began with the vision of four friends who were determined to change how India prints on fabric. At the same time, while managing studies and careers, they introduced India’s first sublimation textile printer—boldly stepping into an untested market.
However, the early years weren’t easy. From a small plotter that couldn’t keep pace, to devastating floods that destroyed equipment, and to partnerships that went astray—every challenge tested our spirit. Nevertheless, trust, innovation, and perseverance built the foundation that powers us today in digital printing on fabric in India.
OUR STORY
From a modest venture, True Colors has grown into one of India’s most trusted names in digital textile solutions. Over the years, with more than 650 team members and 2 lakh square feet of infrastructure, we have proudly built and now operate India’s largest after-sales service network for textile machines.
In addition, from digital textile fabric printer machines for clothing to inks and sublimation papers, we bring everything under one roof to ensure production never stops. As a result, exporters, manufacturers, designers, and entrepreneurs across India continue to trust us to embrace the future with speed, reliability, and advanced technology.
Above all, at our core, we’re not just a business—we’re a family. Indeed, every member of our team is committed to ensuring our customers succeed. Ultimately, that commitment defines who we are.
Built on enduring relationships and a shared sense of purpose, every member of our team is driven to ensure the success
of our customers. This commitment defines who we are: a company deeply invested in your success, as
much as our own.
True Colors envisions being a global leader in the digital printing on fabric in India and the sublimation industry, recognized for innovation, reliability, and excellence. We aim to empower businesses with cutting-edge printing technologies that redefine efficiency, precision, and creativity. By fostering sustainable practices, we strive to contribute to an environmentally conscious future while enabling our clients to achieve vibrant, high-quality outputs. Our vision is to inspire progress and innovation across industries, creating lasting value for our customers and stakeholders.
Our mission is to provide state-of-the-art digital textile fabric printer machines for clothing and sublimation machines that deliver superior performance and reliability. We are committed to offering comprehensive support and technical expertise, ensuring seamless integration and user satisfaction. At True Colors, we prioritize customer success by tailoring solutions to meet their unique needs, enabling them to stand out in competitive markets. Through continuous innovation and a customer-first approach, we aim to set new benchmarks in the printing industry while fostering growth and creativity for businesses worldwide.
What began with a single sublimation textile printer has since grown into a diversified enterprise. Today, True Colors provides cutting-edge digital printing services, advanced machinery, inks, and paper.
© 2025 True Colors Limited All Rights Reserved. |Developed by Monkey Ads – The Lead Machine
Where It All Began
The story of True Colors began in 2013, not as a company but as a dream shared by four friends—Mr. Satish Panchani, Mr. Sanjay Desai, Mr. Sagar Mulani, and Mr. Ashish Mulani. Starting from humble beginnings under different proprietary and partnership firms like True Colors Impex and True Colors Print, these visionaries brought India one of its first sublimation textile printers when the technology was still in its infancy.
The early journey was far from easy. The team faced every challenge that a young enterprise in a nascent market could encounter—technical breakdowns, natural calamities, failed experiments, and even flawed partnerships. But through it all, the one thing that remained unshaken was their belief in each other and in the transformative power of digital printing.
By 2021, the foundation had matured into something greater. The four co-founders decided to formally consolidate their vision and execution under one unified banner—thus was born True Colors Private Limited. With the conversion came clarity, scale, and a renewed mission to lead India’s shift from traditional to digital textile printing.
What We Do
True Colors Limited operates as a vertically integrated player in the digital textile printing space, structured around three synergistic verticals:
This tri-vertical model enables us to serve our customers at every point in the value chain—be it machine procurement, printing consumables, or ready-to-use fabrics.
The Founders Behind the Brand
Each of our four co-founders brings a unique strength to the table:
Their friendship fuels the company culture. Their expertise drives execution. Their passion builds trust.
Our Ethos
At True Colors, we don’t see ourselves as just a supplier—we are partners in progress. We grow when our customers grow. That’s why we don’t just sell machines—we help you choose the right one. We don’t just manufacture sublimation paper—we ensure it performs. We don’t just print—we co-create your vision.
We are proudly headquartered in Surat, Gujarat, at the heart of India’s textile industry, and we serve customers across the country and the world.
Looking Ahead
With over a decade of experience, a strong product portfolio, a 600+ member team, and a passion for constant innovation, True Colors Limited is well on its way to becoming a global leader in digital textile printing.
We welcome you to join us in this journey—to print more than fabric, to print your vision.
True Colors Limited – Transfer to Digital. Transfer to Future.
